Considering an Upgrade of Blackberry Phone to Z10

March 30, 2013 · Posted in Anything 

BlackBerry Z10Currently, I own a BlackBerry Bold device and have been using it for the last 22 months. Almost 2 years ago, I am intrigued by the security and corporate email capability of BlackBerry devices, powered by Research in Motion (RIM). Unfortunately, the growing use of enterprises tapping into BYOD (Bring Your Own Device) approach has steered users away from BlackBerry to other alternative devices, such as Samsung S3 or Apple iPhone. To ensure maximum security and data protection of using personal devices for corporate purpose, SAP has also introduced SAP Afaria to the market a few years ago. Anyway, the topic here is solely about BlackBerry and its new flagship OS 10 – installed on its latest roll-out of BlackBerry Z10.

Over the past few months, I have been contemplating to switch away from BlackBerry devices; but what prevented me from doing so are 2 things: the up-coming innovative Z10 powered by BlackBerry OS 10, and 2-year contract tied to the current device. I supposed it’s more of the latter that happened to be a show-stopper. Nevertheless, the contract renewal period is open for me, and just in time, Z10 is rolled out to Singapore market – this is the time to truly review what BlackBerry has done over the course of company restructuring and delaying its flagship release for almost a year.

I think users are tired of reading reviews after reviews; they are almost the same stuffs rewritten in a different approach. It supports 4G LTE, capacitive touchscreen keyboard that is on par with iPhone’s, expandable MircoSD slot up to 64GB, Bluetooth version 4.0, NFC (Near Field Communication), Dual core processor that never performed any poorer than Samsung’s octa-core or quad-core devices, etc.

From the market value perspective, BlackBerry share prices have began to rise, as it shows signs to recapture market shares back from Apple and Samsung, it used to be dominant a few years back.

Therefore, my general sense of the BlackBerry Z10 is, I am ready to give it a go. There are a couple of new functions, such as IMAP, two separate setups (one for personal, the other for business use). In a few weeks’ time, I will be playing around with this new device. Any thoughts from you folks?

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